LinkedInProfit.com
Trusted by B2B Companies
Scale Your B2B Growth with LinkedIn Advertising
We've managed $1M+ in ad spend, delivering measurable results for B2B companies who demand excellence.
Full-Service LinkedIn Advertising
From strategy to execution, we handle every aspect of your LinkedIn advertising campaigns.
Strategic Planning
Data-driven campaign strategies tailored to your business goals.
Campaign Management
Full-service ad management with continuous optimization.
Performance Analytics
Detailed reporting and actionable insights for growth.
Audience Targeting
Precision targeting to reach your ideal B2B customers.
Who This Is For
B2B companies with deal sizes $10K+
Organizations targeting C-suite executives (CEO, CFO, CMO)
Companies selling to VPs and Directors
Businesses targeting specific industries (SaaS, Finance, Healthcare)
Teams ready to invest $5K+/month in advertising
Companies with a clear ICP and sales process
Who This Is NOT For
B2C companies or direct-to-consumer brands
Businesses with deal sizes under $5K
Companies without a clear target audience
Organizations with ad budgets under $3K/month
Businesses expecting instant results (we build sustainable growth)
Companies not committed to at least 3-month campaigns
Our Ideal Target Avatars
We excel at reaching high-value decision makers on LinkedIn
C-Suite Executives
Key Job Titles:
• Chief Executive Officer (CEO)
• Chief Financial Officer (CFO)
• Chief Marketing Officer (CMO)
• Chief Technology Officer (CTO)
Target Companies:
Fortune 500, Mid-market leaders, Series B+ Startups
Vice Presidents
Key Job Titles:
• VP of Sales
• VP of Marketing
• VP of Operations
• VP of Engineering
Target Companies:
SaaS companies, Tech firms, Professional services
Director-Level Buyers
Key Job Titles:
• Director of Marketing
• Sales Director
• IT Director
• Operations Director
Target Companies:
Enterprise organizations, Growing mid-market companies
Our Three-Layer Targeting Strategy
We combine multiple targeting approaches to maximize your ROI and scale efficiently
Retargeting Campaigns
We allocate 3-5% of your total advertising budget to retargeting warm audiences who've already engaged with your brand.
3-5x ROAS
Higher returns than cold traffic
Limited scale but excellent efficiency
Fortune 500, Mid-market leaders, Series B+ Startups
Lookalike Audiences
We upload your customer lists from Meta or Google and create high-quality lookalike audiences on LinkedIn to accelerate audience discovery.
Why Cross-Platform Data Matters:
LinkedIn's advertising platform isn't as advanced as Meta, requiring more manual media buying, bidding, and testing. Uploading your existing customer data dramatically accelerates audience discovery.
Native LinkedIn Targeting
Leverage LinkedIn's powerful B2B targeting options to reach your exact ideal customer profile.
Industry: Target specific sectors
Job Title: Reach decision makers
Company: Target specific organizations
Company Size: Filter by employee count
Industries & Offers That Drive Results
Our proven track record across high-value B2B sectors
Industries We Excel In
Home Services
Roofing companies
HVAC services
Financial & Professional Services
Wealth advisors
Tax professionals
Insurance providers
Corporate finance
Investment & Capital
Private equity firms
Venture capital
Family offices
Less Suitable For
While LinkedIn is powerful, it's not the right fit for every business model. We focus on high-ROI B2B opportunities.
Non-ROI focused offers (difficult to measure B2B value)
Weight loss programs (B2C focused)
Personal development coaching (typically B2C)
Relationship coaching (consumer market)
E-commerce with low ticket items (under $100)
Direct-to-consumer products without B2B angle
Why LinkedIn? Our ideal clients have high-value B2B offers where decision-makers are active on LinkedIn and ROI can be clearly measured.
The Ideal Channel Allocation Strategy
Every successful business needs one primary channel and two supporting channels for optimal growth and stability
Recommended Budget Allocation
Example allocation for a business with Meta as primary channel
Primary Channel
Allocate the majority of your budget to your proven, highest-performing channel. This is where you already have traction and data.
Example: Meta, Google, or LinkedIn (whichever performs best for you)
First Supporting Channel
Diversify with a complementary channel that reaches different audiences or catches prospects at different buying stages.
Perfect for: Testing new audiences and reducing dependency risk
Second Supporting Channel(s)
Split the remaining budget across one or two additional channels for maximum diversification and market coverage.
Strategy: Capture demand from multiple touchpoints
💡 Why This Works
This 60/20/20 split gives you concentration in what works while building resilience through diversification. You're not putting all eggs in one basket, but you're also not spreading yourself too thin.
The Hidden Risks of Meta-Only Advertising
Businesses that thrive invest early into building a moat by cracking different channels
Platform Updates
Algorithm changes can destroy your performance overnight. What worked yesterday may not work tomorrow.
Rising CPMs
As competition increases, your cost per thousand impressions climbs, eating into your margins.
Ad Account Bans
One false policy violation and your entire account can be shut down—sometimes permanently.
Policy Updates
Meta regularly changes advertising policies. Your compliant campaigns today might violate new rules tomorrow.
Rising CAC
Customer Acquisition Costs on Meta have doubled or tripled for many businesses over the past 2 years.
Performance Volatility
Wild swings in performance make it impossible to forecast revenue or plan hiring and growth.
The Meta-Only Death Spiral
Algorithm Change Hits
Your ROAS drops from 4x to 1.5x overnight
Panic Mode
You scramble to fix it while revenue crashes
No Backup Plan
You have no other channels to fall back on
Business at Risk
Can't pay team, fulfill obligations, or maintain operations
Build Your Moat Early
The businesses that survive and thrive are the ones who invest early into building a moat by cracking different channels.
Start Diversifying Now
Don't wait for a crisis—build redundancy while things are working
Allocate 20-30% to Testing
Keep Meta as primary but build LinkedIn and Google as backup
Create Predictable Revenue
Multiple channels mean more stability and less business risk
Sleep Better at Night
Your business isn't at the mercy of one platform's algorithm
The best time to diversify was yesterday. The second best time is today.
Don't wait for Meta to change their algorithm or ban your account. Build your LinkedIn channel now while you still have the resources and revenue to invest.
Cost Cap vs Maximum Delivery Bidding
Understanding the difference and why we use cost cap to protect your budget
Maximum Delivery
LinkedIn spends your entire budget as fast as possible, regardless of cost per lead. The platform chases volume, not efficiency.
How It Works:
• Platform bids aggressively to spend your budget
• No cost controls or guardrails
• Can pay $500+ per lead if competition is high
• Budget burns fast, often in 24-48 hours
• You're at the mercy of auction dynamics
The Risk:
Unpredictable costs make ROI impossible to forecast
Can waste thousands on expensive, low-quality traffic
No protection if auction prices spike
Budget gone before you realize it's not working
⚠️ Maximum Delivery = Maximum Risk
Cost Cap (Our Strategy)
LinkedIn spends your budget and gets as many results as possible while keeping your cost per lead at or below the limit you set.
How It Works:
• Set a hard cap on cost per lead (e.g., $150)
• Platform won't bid above your cap
• Protects you from auction price spikes
• Spend is controlled and predictable
• You maintain budget discipline
The Benefits:
Predictable ROI: Know your CAC before scaling
Budget protection: Never overpay for traffic
Controlled testing: Test with minimal risk
Scale with confidence: Only increase spend when proven
✓ Cost Cap = Risk Mitigation + Predictable Growth
Our Cost Cap Implementation Strategy
Aggressive Lowball Bids
Start with very low cost caps to test if we can get cheap traffic at your target CPL
Test with Minimal Spend
Small budget allocation to validate audience quality without burning capital
Scale Only After Proof
Gradually increase cost cap and budget only when we find winning traffic
⚠️ Hard Stop on Poor Performance:
If campaigns don't meet our cost cap targets after initial testing, we cut them immediately. No exceptions. Your budget is protected at every stage.
Why This Protects Your Business
Traditional Agency Approach:
• Test with your full budget
• Hope something works
• Spend thousands before optimization
• Your risk, their learning
Our Cost Cap Approach:
• Test with minimal risk exposure
• Prove performance before scaling
• Protect your budget at every stage
• Your success, our priority
LinkedIn vs Meta: Platform Differences
Understanding why LinkedIn requires a different approach than Meta advertising
Meta Advertising
50,000+ Data Points Per User
Meta's algorithm has extensive behavioral data on every user, enabling sophisticated AI-driven targeting.
How It Works:
Pixel-based learning: Meta analyzes click and engagement history to find your ICP
Broad targeting: Algorithm optimizes delivery automatically
Creative is the variable: Focus on ad creative, let Meta handle targeting
Fast proof of concept: Quick to identify winning audiences
💡 Meta's Strength:
Automated optimization through pixel data feedback loops. The platform learns from conversions and continuously improves targeting.
LinkedIn Advertising
Professional Data Targeting
LinkedIn relies on professional profile data rather than behavioral tracking, requiring manual targeting strategy.
How It Works:
Manual targeting: Job title, company, industry, seniority filters
No pixel learning: Platform doesn't optimize based on conversion behavior
Expert media buying required: Strategic decisions on audiences and bidding
Slower testing cycles: More time needed to find winning audiences
💡 LinkedIn's Strength:
Precision B2B targeting based on verified professional data. Perfect for reaching specific decision-makers, but requires experienced media buyers.
Why This Matters for Your Business
Choose Meta When:
• You need fast proof of concept
• Your audience is active on social media
• You want algorithm-driven optimization
• Creative testing is your main focus
Add LinkedIn When:
• You're targeting specific job titles or companies
• You need B2B decision-makers
• You want to diversify channel risk
• You have expert media buyers (like us)
That's why partnering with LinkedIn experts makes all the difference.
Why LinkedIn Advertising for Growing Businesses?
1. Scale
Tap into another high-value channel. LinkedIn offers access to decision-makers that may not be as active on Meta or Google, expanding your total addressable market.
2. Diversification
Dampen business volatility. LinkedIn, Meta, and Google are uncorrelated channels. Even if Meta has higher ROAS or scale, adding LinkedIn significantly reduces your business risk.
3. Enterprise Risk Mitigation
After crossing $5M in revenue, the game changes. It's no longer about absolute return value—it's about risk mitigation. A diversified ad portfolio protects your business from channel volatility.
4. Move Up Market
Start going after larger enterprise and whale clients. LinkedIn is where Fortune 500 executives and high-value decision-makers spend their professional time, enabling you to land bigger deals.
5. Precision Targeting
Start targeting hyper-specific job titles and company types. LinkedIn lets you reach exact decision-makers at the right organizations, ensuring every impression hits the people who can actually buy.
Uncorrelated Channel Performance
After crossing $5M in revenue, focus shifts from absolute returns to risk mitigation. LinkedIn provides the diversification enterprise businesses need.
💡 Key Insight
The green line shows how combining channels creates a smoother, more predictable revenue curve. This is what enterprise businesses need for sustainable growth.
LinkedIn Lead Forms: Seamless Lead Capture
Maximize conversions with LinkedIn's powerful autofill technology
$50-$150
Per Qualified Lead
Includes: Name, phone, email, company, website, size, employee count, location
15-35%
Scheduling Rate
Leads who book a call or demo
75%
Show Rate
Booked appointments that actually show up
15-25%
Close Rate
Meetings that convert to customers
Customer Acquisition Cost (CAC)
$1,000 - $4,000
For Small Business Clients
Low End ($1K CAC)
Optimized campaigns, strong fit, efficient funnel
Average ($2.5K CAC)
Typical performance across most industries
High End ($4K CAC)
Complex sales cycles, enterprise targets
Proven Results for B2B Companies
Average 3.2x return on ad spend
50%+ reduction in cost per lead over time
200%+ increase in qualified leads
Full transparency with detailed reporting
“Sam sourced a $5B opportunity with digital ads. So far we've raised $6.5M in AUM from $60k in advertising spend.”
David Hou
Evoke Advisors - Forbes #1 Rated RIA in America
LinkedIn Lead Forms: Seamless Lead Capture
Maximize conversions with LinkedIn's powerful autofill technology
Autofill Company Information
LinkedIn spends your entire budget as fast as possible, regardless of cost per lead. The platform chases volume, not efficiency.
Autofilled Lead Details
Full Name
Email Address (work email when available)
Phone Number
Job Title
Company Name
Company Size
Industry
Location / Country
LinkedIn Profile URL
City (if available)
State/Region (if available)
This frictionless experience increases conversion rates significantly compared to traditional forms, as prospects can submit their information with just a few clicks—no typing required.
User Clicks Ad
🡲
⬇
Form Auto-Populates
✨ All 11 fields pre-populated from LinkedIn profile in seconds
This dramatically increases conversion rates vs. traditional forms
Three Steps to LinkedIn Success
The proven framework to turn LinkedIn ads into profitable revenue
Lead Generation
Generate high-quality leads through LinkedIn's lead forms. Capture detailed information including name, email, phone, company details, job title, and LinkedIn profile URL.
What we get:
• Pre-qualified leads from decision-makers
• Complete contact information auto-filled
• Professional data: job title, company size, industry
• Average cost: $50-$150 per qualified lead
SDR Motion (Critical)
💡 LinkedIn Funnels Perform Best With a Dedicated SDR
Unlike other platforms, LinkedIn leads require human touch to convert at the highest rate. A dedicated Sales Development Rep (SDR) reaches out, qualifies leads, and sets appointments for your closers.
SDR Responsibilities:
• Follow up within 5 minutes of lead submission
• Qualify leads against your ICP criteria
• Set appointments with qualified prospects
• Handle objections and nurture timing
Expected Results:
• 15-35% scheduling rate
• 75% show rate on booked calls
• Higher quality pipeline
• Better close rates downstream
Close Appointments
Convert qualified appointments into customers through your sales process. LinkedIn brings cold traffic—prospects who've never heard of you before.
⏱️ Important: This Takes Time
If you haven't already established a cold traffic sales process for strangers you've never met before, it will take time to optimize. These aren't warm referrals or people who already know your brand.
Longer Sales Cycles
Cold traffic needs more nurturing than warm leads
Sales Process Optimization
Expect 2-3 months to dial in messaging and close rates
Close Rate: 15-25%
Of meetings that show up, expect 15-25% to convert
The Bottom Line
Success on LinkedIn isn't just about running ads—it's about having the full infrastructure in place: lead generation, dedicated SDR follow-up, and an optimized cold traffic sales process. We handle Step 1, but you need to be prepared for Steps 2 and 3.
Frequently Asked Questions
Common questions about LinkedIn advertising for B2B companies
What if I'm already advertising on Meta and getting a good return?
That's great! But here's the key insight: you can add LinkedIn to scale and diversify without abandoning what's working.
Think of LinkedIn as a complementary channel that reaches decision-makers who may not be as active on Meta. By diversifying your ad spend across multiple platforms, you:
☑️ Reduce platform dependency risk
☑️ Reach new audiences in different buying stages
☑️ Continue scaling when Meta starts to plateau
Keep your winning Meta campaigns running at 60% of budget, and allocate 20% to LinkedIn for strategic growth.
Isn't LinkedIn too expensive?
Short answer : No. The CPMs are reasonable depending on your target audience and business model.
Here's what you need to know:
☑️ Yes, CTR (click-through rate) is lower on LinkedIn as a whole compared to Meta. Users are in a professional mindset, not casually scrolling.
☑️ But here's what matters: The quality of leads is significantly higher. You're reaching decision-makers with real budgets and purchasing authority.
For B2B companies with deal sizes of $10K+, the cost per qualified lead is competitive or even better than other platforms because:
☑️ Higher lead quality means better conversion rates
☑️ Precise B2B targeting reduces wasted spend
☑️ Shorter sales cycles with qualified prospects
Don't judge by CPM—judge by cost per closed deal.
Why do I need this? My current ads are working fine.
⚠️ The Hard Truth:
You could lose your business overnight if one platform's algorithm changes.
We've seen it happen countless times:
• Meta updates their algorithm → your cost per lead doubles overnight
• Google changes ad policies → your campaigns get suspended
•Platform saturation → your ROAS drops by 40%
Diversification is business insurance. When you have multiple channels:
🗹 Algorithm changes impact only a portion of your revenue
🗹 Platform volatility is dampened across your portfolio
🗹 Your business remains stable and predictable
💡 Remember:
After crossing $5M in revenue, it's not about maximizing returns—it's about stabilizing volatility and protecting what you've built.
How long does it take to see results?
Most campaigns show meaningful data within 2–4 weeks, and consistent ROI within 60–90 days after optimization.
Month 1-2: Foundation & Learning
Campaign setup, audience testing, and initial data collection. Expect to see early leads but focus is on optimization.
Month 3-6: Growth & Scaling
Performance stabilizes, winning audiences identified, and campaigns scaled for predictable lead flow.
Month 6+: Optimization & ROI
Full campaign maturity with consistent ROAS and a diversified, resilient advertising strategy.
Minimum commitment: 3 months. Best results: 6-12 months of continuous optimization.
What makes LinkedIn different from other ad platforms?
LinkedIn targets users by professional data — job title, company size, industry, seniority, and skills — making it ideal for B2B and high-ticket service businesses.
Unlike Facebook (personal interests) or Google (search intent), LinkedIn focuses on professional targeting — perfect for reaching decision-makers and executives.
What types of businesses benefit most from LinkedIn Ads?
Companies selling to other businesses typically see the best ROI:
☑️ B2B companies with high-ticket services
☑️ SaaS and software companies
☑️ Financial firms and wealth management
☑️ Consulting agencies and professional services
☑️ Recruiting and talent acquisition firms
How much does it cost to advertise on LinkedIn?
LinkedIn CPMs are higher — usually $80–$200 per thousand impressions — but the lead quality is significantly better, especially for B2B offers.
Why the higher cost is worth it:
You're paying for access to verified professionals with real budgets and purchasing authority. The cost per qualified lead is often lower than cheaper platforms when you factor in conversion rates.
What's a good cost per lead (CPL) on LinkedIn?
Most industries see $100–$300 per lead, depending on audience and funnel.
High-ticket offers (like private equity, SaaS, or financial services) may go higher but still deliver strong ROI due to deal sizes.
Remember: A $200 lead that converts to a $50K client is infinitely better than a $20 lead that never closes.
How do you measure success?
We track multiple metrics to give you a complete picture:
☑️ CPL (Cost Per Lead)
☑️ CPQL (Cost per Qualified Lead)
☑️ CTR (Click-Through Rate)
☑️ Conversion Rate
☑️ Cost per Booked Call
Plus downstream metrics like pipeline and revenue when integrated with your CRM.
How do you find the right audience on LinkedIn?
We use LinkedIn's powerful professional filters:
☑️ Company size and industry
☑️ Job title and seniority level
☑️ Geography and language
☑️ Lookalike audiences built from your CRM
☑️ Retargeting from website traffic
Can you target specific companies or decision-makers?
Yes! LinkedIn allows Account-Based Marketing (ABM), so we can target exact companies and even specific roles within them.
This is perfect for enterprise sales where you have a specific list of target accounts. We can create campaigns that only reach decision-makers at those companies.
Example: Target only VPs of Sales at Fortune 500 SaaS companies with 1,000+ employees.
What kind of creative performs best?
Typically image ads with clear value propositions outperform video on cost efficiency.
However, we A/B test multiple formats to find your best performer:
• Single image ads
• Video ads
• Carousel ads
• Document ads (lead magnets)
What does your onboarding process look like?
We handle everything from setup to launch:
1. Pixel setup and tracking
Ensure accurate conversion tracking
2. Ad copy and creative design
Professional messaging tailored to your audience
3. CRM integration
Connect leads directly to your sales process
4. Reporting dashboard setup
Real-time performance visibility
Timeline: Campaigns launched within 7–10 business days
Do you handle the lead follow-up or just ads?
We can connect the leads directly to your CRM and automate email/SMS follow-ups — or integrate with your internal SDR/closer team.
Our focus is on delivering qualified leads to your sales process, but we're flexible in supporting whatever follow-up system works best for your business.
Do you manage both ad creative and messaging?
Yes. We write ad copy, design creatives, and continuously test new angles to reduce CPL and increase conversion rates.
Creative optimization is ongoing — we're constantly testing new hooks, images, and messaging to improve performance.
How often do you report results?
You'll get weekly performance summaries and monthly deep-dive reports with optimization recommendations.
Plus, you have 24/7 access to your real-time dashboard to track performance whenever you want.
Do you use our ad account or yours?
We can run from your LinkedIn Campaign Manager for full transparency, or from our agency account if you prefer managed billing.
Either way, you maintain ownership and visibility of all campaign data and performance.
Who owns the leads and data?
You own 100% of your leads, data, and ad assets — always.
We believe in full transparency and client ownership. Everything we create and every lead we generate belongs to you.
Are you LinkedIn Marketing Partners?
Yes, we follow LinkedIn's Partner best practices for compliance, tracking, and creative standards to ensure your campaigns are always optimized and compliant.
Ready to Scale Your B2B Growth?
Let's discuss how our LinkedIn advertising expertise can help you achieve your business goals.
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